Gallons of Light

With so many possible green energy technologies out there, which one is the best and which one will win out in the end?  We don't know.  There are positive and negative aspects about all forms of energy.  One of the most intriguing ideas, however, is the effort by Tesla motors to partner with Solar City to create a network of  supercharging stations for their new electric car that are powered by the sun.

One individual, Jordan Bloch,  who is a filmmaker and storyteller, thought this idea was pretty exciting as well, but thought Tesla's advertising was rather lacking.  So, he made his own commercial.  In his words-

"It was November 2012, and I had just moved from New York City to Los Angeles. My girlfriend and I were walking down the 3rd Street Promenade in Santa Monica, CA, and I noticed the Tesla retail store.

I’d heard about Tesla, but seeing the car in person…I was floored. Beyond the car itself, Tesla was creating a network of free, solar-powered Superchargers in partnership with Solar City. This was the future of transportation.

As I looked around the store, my eyes wandered to plasma screens showing footage of the Model S. Frankly, I wasn’t impressed. Where was the cinematic flair, the story, the emotion? I knew I could do better.

As I stared at the monitors surrounding me, I saw an incredible opportunity: to create a commercial that tied together the Model S and the Superchargers.

I went home and contemplated the challenge I was up against. Where would I get a Model S for my project? A hot commodity, the car was massively back ordered.

The prospect was daunting to say the least…."

I am not telling you to go out and buy a Tesla (even if you could), or that this is the answer to everything. I just thought this concept and commercial are both pretty spectacular, and wanted to share....